Just For Fun

A few work-in-progress side projects that I’m doing for fun.
FYI: Most of these images are low resolution since they are literally a digital sketchbook.

  • For JFF (just for fun)

RAY-DAY

RAY-DAY started by grabbing a screenshot of a font I liked and combining it with some shots I had laying around. The name RAY-DAY is a bit of an homage to "RayGun," the ground-breaking magazine from the 90's, combined with an aeronautics company in South Pasadena who had a fantastic mid-century metal sign with the name Day-Ray above it’s doors.

I planned on using this screen shot as the logo—a commentary about the high-speed/lower-quality of life and design we experience today. Ultimately, I decided on just using the poorly kerned, low resolution font but without the added info around it.

Here are some early ideas.

Early concept: Started combining logo with
animal shots I took at the SanDiego Zoo.

Early concept: Started combining logo with
animal shots I took at the SanDiego Zoo.

Early concept: Started combining logo with
animal shots I took at the SanDiego Zoo.

I liked these images, but felt they weren’t telling any story.

So, I tried some other images I had been wanting to use for something.

Early concept: Switched to portrait view and tried other images I had shot. Started liking the magazine feel of the layout.

Early concept: Switched to portrait view and tried other images I had shot (this is my cat Iggy). Started liking the magazine feel of the layout.

Once switching to a vertical format, I instantly thought magazines. I like kites and I have never seen a kiting magazine. So, I took a look at kiting beyond the novelty/childhood realms. I thought about kites as solutions for the issues and ideas of today, ie: environment, fabrics, etc.

Started thinking about my kiting hobby in more practical, problem solving ways. Combined these ideas with the magazine layout to create the kiting magazine concept of Ray-Day.

Explored a totally different direction for what would be the second issue dedicated to future fabric, tech, etc.

Although I'd love to see this magazine in print, that will need to wait for when I have more time. Still, it was a fun, winding path to get to these images.